In any given situation, it’s a net-negative when advertisements start popping up where they didn’t exist before. Maybe the mere presence of the patches themselves will end up being more offensive to baseball fans than whatever corporate entity they happen to represent. After all, it’s significantly more difficult to build a case that a grocery chain represents an existential threat to our fragile ecosystem. It would be relatively easy for the Reds to put a positive spin on their deal. Those agreements, however, are unlikely to be as controversial as the Astros’ decision to go all-in with Houston-based Occidental Petroleum. Besides the Astros, the Los Angeles Angels have signed up with Foundation Building Materials, the Arizona Diamondbacks are with Avnet, the Boston Red Sox have a deal with MassMutual, the San Diego Padres are aligned with Motorola and the Cincinnati Reds have paired with Kroger. It’s such a new process that not every franchise has found an official partner yet.
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